Jeff Grissler has written five books guiding salon owners to financial success. His latest book "Ready, Set, Go, A Salon Owner's Guide to Wealth" just hit the market. Jeff stopped by Modern's booth at America's Beauty Show to give us some tips covered in the book.
"This book is for the salon owner looking to make more money." he says. "One way is to really pay attention to the front end of the salon, the retail center. Salon owners can generate a lot of income from a small area." When asked for some ideas, all covered in the book, Jeff offers these three tips:
1. SPEND TIME DESIGNING THE RETAIL AREA: "Most salon owners spend more time working on the styling area. It doesn't take a lot of money or space to createa profitable and attractive retail space."
2. LEARN HOW TO SELL TO MEN: "Men need to touch, feel and try a product. Stylists must educate and
guide the male client. This will not only help to sell products and services, but it will be build trust."
3. SPEND TIME WITH SALESPEOPLE: "Spend more time with the sales person who comes in the salon. That person is your educator. Use those salespeople as a guide and learn from them."