New York's Ziba Salon was the setting for a recent Moroccanoil Press event. Robert Hamm, the Director of Education, offered a "Moroccanoil Experience" to a multitude of top consumer and trade editors.
"Most editors know about our oil," he said to me during a break in the day, "but this makeover day gives us a perfect opportunity to introduce these influential people to our entire line from shampoo to treatments to sprays."
As the last editor grabbed her gift bag filled with the entire line, Hamm looked at me and said, "These editors are leaving looking gorgeous. It's good to see everyone loving our brand."