Wella Professionals threw a fun party for its North American customers to kick off Wella’s 2011 International Trend Vision Awards weekend in NYC. More than 800 salon professionals fought a rare October blizzard to attend the inspirational event. Held at the famed “Tunnel” nightclub, guests were treated to pop up education from the key artists of Wella, Nioxin, Sebastian and Clairol. The highlight of the evening was a presentation by Oribe as he took his model through multiple decades in brightly colored wigs. We caught up with Reuben Carranza, CEO For P&G Salon Professional, to get his overview of the event.