Wella Professionals Celebrates with North America

By Maggie Mulhern | 11/07/2011 10:34:00 AM


Wella Professionals threw a fun party for its North American customers to kick off Wella’s 2011 International Trend Vision Awards weekend in NYC. More than 800 salon professionals fought a rare October blizzard to attend the inspirational event. Held at the famed “Tunnel” nightclub, guests were treated to pop up education from the key artists of Wella, Nioxin, Sebastian and Clairol. The highlight of the evening was a presentation by Oribe as he took his model through multiple decades in brightly colored wigs. We caught up with Reuben Carranza, CEO For P&G Salon Professional, to get his overview of the event.






ABOUT THE AUTHOR: Maggie Mulhern

Maggie Mulhern is the Beauty & Fashion Director at Modern Salon magazine.


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Vivian Moore    
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Cincinnati, OH  |  November, 07, 2011 at 01:00 PM

I had the privilege of attending this event. Oribe and his team are pure magic, Wella Professional Team did amazing color on the wigs, and NOBODY throws a party like P&G Salon Professional! I'm so excited to see what this collaboration brings to our industry next.

November, 08, 2011 at 03:38 PM

Everyone was a pleasure to work with, I had Lots of fun coloring those wigs.

Mizutani Scissors    
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San Francisco  |  November, 08, 2011 at 02:27 PM

I wish I were in NY. Hopefully next time!!!

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