Editors met with David Raccuglia, American Crew founder and Creative Director, Nicholas Guastaferro, American Crew Marketing Director, Paul Wilson, Artistic Director and guest speaker Gloria Ponce, Emmy award-winning lead stylist from the television show MAD MEN. Raccuglia pointed out that according to a global study, by the time men are in their 30s, 25 percent suffer from hair loss and begin to search for a solution. “American Crew,” he says, “answers this need with Trichology, our unique and convenient hair recovery system.” This new system of three hair recovery products is launching this week.
Gloria Ponce demonstrated how she uses American Crew products to create 60’s looks that are then modernized for the man of today. “The styles of the Mad Men characters are classic, but still relevant to today’s man. Whether you have the well barbered look of Don Draper or a more contemporary, longer look, American Crew helps men easily attain these styles and provide the perfect hold and shine for any hair type.”
The three Trichology products include: American Crew Hair Recovery Shampoo, Hair Recovery Patch and Hair Recovery Concentrate. Raccuglia told me that “This patented formula – hops, rosemary, swertia japonica and silica – recovers fuller, thicker, stronger hair and prolongs hair life. These products have been designed to fight against the main causes of thinning hair in men which includes more than 30 percent of men in their 30s, and 50 percent of men 50 plus. This is obviously something that affects a vast number of men, and we aim to provide the best products to help men maintain not only their hair, but their confidence.”
David Raccuglia at launch of American Crew Trichology Hair Recovery System.
The "faux" barber shop at the event.
Paul Wilson and model.
Paul Wilson and Gloria Ponce.