Babyliss PRO Launches Volare

By Maggie Mulhern | 07/18/2010 3:26:57 AM


Babyliss PRO Launches The Volare Blow Dryer

What could a Ferrari and a blow dryer possibly have in common? Well Babyliss PRO has introduced Volare, a high performance blowdryer “driven” by an engine developed in collaboration with the Ferrari ChallengeTeam.

To launch the appliance in the United States, the Babyliss team hosted a unique and exciting event at the Ferrari Racetrack in Las Vegas tonight.  Leandro Rizzuto, founder of Conair Corporation, Leandro Rizzuto, Jr., Vice President of the Professional Divisions and Babe Rizzuto, Vice President of Conair Public Relations, invited 125 national market distributors attending Cosmoprof to the track to see, touch and feel the V1 and V2 dryers which make up the Volare Collection.

We were all invited to test drive a REAL Ferrari on the racetrack. Fourteen of us took up the challenge and I decided I just had to check it out. Rudy, my “coach”,  helped strap me in to the $400,000 vehicle and showed no fear as I pressed my lead foot to the gas. I actually got it up to 125 miles per hour and Rudy said I wasn’t the worst driver he had ever worked with. Wow. That is a win for me!

Talk about wins. Apparently this tool is a total win for Babyliss PRO.

In his speech, Leandro made that quite clear. “When we introduced Volare this spring at the Ferrari Headquarters in Maranello, Italy, we expected to sell 10,000.  We sold 55,000.”

"It's quiet, light and powerful," said Lee, Jr. "It is the perfect dryer for the professional."

Vito Carlucci, Director of Engineering for Babyliss PRO, explained why. “Unlike other hair dryer motors, this is an ultra high powered engine that offers maximum airflow, minimum weight, low vibration, superior bearings, improved brush and lamination design and turbo speed performance. The Volare ball bearings have the lubrication sealed inside which eliminates added vibration to provide considerably longer motor life.”

“Once again, Babyliss PRO brings revolutionary ideas and technology to the professional,” said Ken Russo, Group Vice President, Sales.

The Rizzuto family and Babyliss PRO team expect Volare to be just as successful in the United States as it is in Europe. At $199 salon price, they are proud of the high price and high performance. Said Babe as we walked away from the track, “Everything about Volare is first class.”





ABOUT THE AUTHOR: Maggie Mulhern

Maggie Mulhern is the Beauty & Fashion Director at Modern Salon magazine.


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chi straightener    
Report Abuse  |  September, 17, 2011 at 10:02 AM CHI uses ionic and Cationic Hydration Interlink Technology with positively charged silk molecules that interlock into your hair’s natural structure. CHI products dramatically build up strength and improve the moisture and resilience of your hair. The results speak for themselves. CHI Flat Irons are products of The Farouk System Group, Inc., a company based in Texas that specializes in beauty tools and hair care products. For many years now, CHI Flat Irons have been used in the best salons across America as they are the ideal tools for straightening, curling or just about any kind of hair styling. They are the go to products not only of professional hairstylists but also of salon aficionados. However, the popularity of CHI Flat Irons also makes it the most copied brand of flat irons in the market today. An original CHI Flat Iron can cost upwards of a hundred dollars and because it is expensive, it comes as no surprise that a lot of women find themselves hard pressed to find a good bargain. The problem with looking for a good deal is that most women do not really get what they pay for.

Report Abuse  |  September, 18, 2011 at 06:42 AM

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Report Abuse  |  September, 18, 2011 at 06:43 AM

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bradenton  |  March, 30, 2012 at 02:34 AM

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