I was stunned. In the professional industry we are so “tuned in” to diversion that it’s kind of shocking to meet anyone in the beauty world NOT familiar with the unauthorized sale of products at non-salon retailers. Wow.
The Web and Blog editors assemble in the Theater.
As we filed in to the theater in the Tribeca Grand Hotel in NYC, I realized I was surrounded by 30 web editors and bloggers totally oblivious to our diversion drama. David Craggs, US President of L’Oreal PPD, greeted us and then presented a seven minute “Anti-diversion Investigative Film”
. The mini-movie was done from the perspective of an investigative reporter going in depth and reporting on not just the reasons to buy professional products in a salon, but on the potential hazards on buying outside an authorized retailer.
In this video I was able to talk to David about the "3 Cs."