Dr. Howard Murad, famed Dermatologist, pharmacist, researcher, author and founder of the Murad line of products, makes himself accessible to all beauty professionals in order to help YOU help your clients.
With winter approaching, we asked Dr. Murad if there was anything estheticians and beauty professionals can and should do to guide their clients to maintaining and perfecting their skin during harsh weather.
“A common misconception is that once the summer ends people feel like they can put away their sunscreen,” says Dr. Murad. “Just because the sun does not seem as strong during the winter does not mean it is not there. It is so important to remind your clients to wear a sunscreen everyday that not only protects you from UVA/UVB rays, but also helps keep cells healthy by fighting off free radical damage.
“It is also important to keep skin hydrated properly during the winter. Depending on where you live your skin can go through dramatic changes when the weather shifts. Dehydration of the skin causes the appearance of premature aging and wrinkles.”
He then offered one easy way to keep hydrated. “Eat your water! Colorful raw fruits and vegetables are the best form of water for your cells since they provide structured water which stays in your system long enough for your body to put it to good use. As a bonus, these great sources of water are rich in cell-protecting antioxidants and health-enhancing fiber. Your skin will look and feel healthier even in the harsh winter weather.”
On top of this, Dr. Murad suggests that you remind your clients to continue to visit the spa regularly for facials and treatments, and continue to use the right products to protect their skin.