As hard as it is to believe, John Paul DeJoria, CEO and co-founder of John Paul Mitchell Systems, has never…that’s right NEVER…been honored by the salon industry! He has received awards and nods worldwide for his charitable work but has yet to be acknowledged by the salon world for his contributions.

The members of Intercoiffure America/Canada decided to right that wrong and gave him the VISIONARY OF THE YEAR AWARD at the most recent Trend Luncheon held this past Monday at the Waldorf Hotel in New York City.

“Corporations can and should change the world for the better,” he says. “We have the perspective to leave the world a better place for our having been there.”


John Paul DeJoria Honored by Intercoiffure
Photo from recent visit by John Paul and Eloise DeJoria to the children JPMS feeds through Food4Africa.

John Paul DeJoria Honored by Intercoiffure
(L to R) - Winn Claybaugh, Fran Drescher, Angus Mitchell, John Paul DeJoria, Larry King, Shawn King and Leeza Gibbons hold the fundraising check at the Magic of Memories 2009 event. The annual campaign raised more than $939,000 for charities such as Cancer Schmancer, Food4Africa, Leeza's Place. Larry King Cardiac Foundation, the Pancreatic Cancer Action Network, and City of Hope.

John Paul DeJoria Honored by Intercoiffure
John Paul and Eloise DeJoria participate in Amnesty International's recent human rights awareness campaign. John Paul Mitchell Systems has partnered with Amnesty International for the Holiday 2009 season, donating a portion of the holiday promotion proceeds to the organization.

John Paul DeJoria Honored by Intercoiffure
John Paul DeJoria with friend Nelson Mandela.


“Giving back is the new black,” he said to me after the presentation.
“We are just renters on this planet and it’s important to leave the
world in better shape for those who follow.” I grabbed my video camera
and asked him how salon owners and stylists can and should follow in
his footsteps and do more for their own communities and the world….



John Paul DeJoria Honored by Intercoiffure
John Paul and Maggie.

Among the many causes he supports are:

  • Children's Hospital Los Angeles
  • Amnesty International
  • The Waterkeeper Alliance
  • Mineseeker
  • Food4Africa
  • Nelson Mandela's AIDS Awareness Project 46664
  • Campaing for Consumer Public Safety
  • PANCAN
  • Cancer Schmancer
  • American Forests
  • Invisible Children
  • Heal the Bay
  • Sea Shepherd Conservation Society
  • Chrysalis
  • Habitat for Humanity
  • Boys and Girls Clubs
  • Variety Boys Club
  • GLAAD
  • AIDS Ride
  • The Creative Coalition
  • City of Hope
  • Leeza's Place