, known for fantastic color formulas and a powerful liquid line, just launched the K-Pak ReconstRx VaporIron, an innovative styling iron designed to reconstruct, repair and protect the hair as it smooths and straightens. The 1.25 inch floating ceramic/silicone plates offer even heat distribution through its adjustable temperature control.
The iron was launched to 30 members of the press at an exclusive event held this week at the Minardi Salon in New York City. Carmine Minardi, salon co-owner (with wife Beth, Joico Spokesperson) demonstrated the iron, showing how to straighten or add movement to the hair while simultaneously conditioning the hair.
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| Carmine Minardi addresses the press | Minardi demonstrates the VaporIron on a model |
The VaporIron features a built-in refillable liquid reservoir designed to deliver a conditioning fuel, or vapor (ReconstrutRx VaporFuel ) as it straightens the hair. The fuel is a blend of K-Pak's Quadramine Complex…a combination of proteins, antioxidants, essential fatty acids and botanical moisturizers. The ReconstrutRx VaporFuel seals the cuticle and repairs the hair from the inside out, while protecting strands from further damage. The vapor action encourages the water-soluable and reconstructive formula to penetrate deeper into each strand.
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| Sara Jones (Senior Vice President of Joico and ISO), Beth Minardi (Celebrity colorist, Joico Spokesperson and salon owner) and George Papanikolas, (Celebrity haircolorist from the Andy Lecompte salon). | Maggie Mulhern and Beth Minardi |
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| Sara Jones and George Papanikolas holding the VaporIron | Maggie Mulhern and George Papanikolas |
The suggested retail price is $159, and clients will keep coming back to purchase refills of the ReconstrutRx VaporFuel. For more information, go to www.joico.com.
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