Michael Napolitano Offers HairUWear Updates

By Maggie Mulhern | 11/05/2010 1:21:52 PM


Just about everyone at our most recent Artist Session used hair pieces to either bulk up or enhance his or her models hair. We decided to check in with Michael Napolitano, president of HairUWear, to find out the latest in this ever popular and important segment of the industry. In fact, when we asked which are the best selling items in the HairUWear portfolio, he included several that were at the stations of the Artist Session attendees.

“Our best-selling products right now are the new Lace Front Wigs from Raquel Welch Wigs, the Clip-In Bangs from hairdo Clip-In Extensions and the Clip-In Color Strips from Put On Pieces. Clip-In Bangs from hairdo are hot right now simply because bangs are a hot trend.
Michael Napolitano (above)

Women want bangs but most women can’t cut them themselves, nor do they necessarily want to permanently change their hair style. Clip-In Bangs allows them to change their look in a minute without the long-term commitment. Clip-In Color Strips from Put On Pieces allow stylists to add fantasy color or more natural highlights and lowlights in a matter of minutes. We have bright purples, blues, and reds as well as blondes and brunettes. This splash of color retails between $8 and $15 and is a quick and easy way to completely change a look.”

Even more exciting is what HairUWear has in the works.
“We partnered with the cult favorite television show Dancing with the Stars and licensed a new collection of hair extensions called ‘Dancing with the Stars Hair Extension Collection’,” says Michael. “It debuted at Cosmoprof this year in Vegas. The collection features all new unique designs and are all developed with our Tru2Life Styleable, heat-friendly synthetic fibers that can be curled or straightened.”

Michael has great hopes for the Tru2Life line which can add to a salon’s overall revenue. “It’s new hair fiber that can be heat-styled up to 350°. It was developed to provide our consumers and stylists with added value following the downturn in the economy. We determined that the best way to do that was to develop a synthetic fiber that met our high quality standards and gave consumers and stylists many options.Clients can curl, straighten, then curl and straighten again and again, just like human hair, but without the high cost of human hair. Tru2Life extensions retail between $19 and $99, whereas an equivalent human hair extension can cost up to $500. Tru2Life is also lighter than other synthetic fibers and feels like freshly-conditioned hair. It also works well with highlights and lowlights.”

On top of that, Michael offered great news for GREAT LENGTHS enthusiasts. “We’ve recently introduced to Great Lengths Extension stylists the custom color program which allows stylists the freedom to special order strands that are hand blended in color. The hair is hand blended by the Great Lengths International Technicians in Nepi, Italy to create custom colors specific to an individual client’s requests and needs.”





ABOUT THE AUTHOR: Maggie Mulhern

Maggie Mulhern is the Beauty & Fashion Director at Modern Salon magazine.


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