Did you get a chance to see the “podcasts” offered by Redken and Vogue that were just launched this past weekend? Just go to Redken.com and it will guide you to the link. This first one is called “Bejeweled” and is a behind the scenes look at some of the most recent NY fashion shows.
The 3 minute video features an interview with lead hairdresser Guido and comments by Vogue Beauty Director Sarah Brown. Rodney Cutler then shows how to re-create the looks offering step by step education using, of course, Redken products. This podcast was great, enlightening, and really gives a little touch of the creation of a fashion show.
Redken is really “working” its sponsorship of so many shows. Each week a new segment will be offered. Starting April 27 you can learn more about blow drying with a behind the scenes look at the Versace show. On May 4, Reden will focus on Prada with a power segment on blunt cuts. Guido, Sarah Brown and Rodney comment on each segment. It’s worth a watch…..