Shaper Turns 25

	More than 750 salon professionals came to Hollywood this past Tuesday to celebrate the 25th birthday of Shaper, the iconic hairspray that remains one of the most important professional hairsprays in the industry today. 25 Sebastian professionals transformed more than 40 models on stage, featuring Shaper and the entire Shaper family of products.
Re-Shaper

There was non stop entertainment to make for a perfect evening. Industry stars and icons peppered
the audience and were treated to a performance of opera, a fashion show and finally a concert by
"The Sounds".

Music Performance by The Sounds

"We decided to have it here where Shaper all started," said Reuben Carranza, CEO, P&G Salon
Professional North America. "This is a global party for one of the most important global products."

"Does this surprise you?" John Maroney, VP of Salon Business Development asked when I mentioned this is one FABULOUS party.  "Whatever we do with the Shaper name on it is fearless! 25 years ago Shaper was born… a new spray created in a new form.  Tonight we are bringing together all of our best salons and partners from around the world to celebrate."

Also celebrating was Pamela Love, the famed jewelry designer, who was recently named "Sebastian
Shaper Visionary". Pamela designed the new Shaper can for the anniversary and was there to celebrate. Janine Jarman was there, as were the Doves, Marcy Cona, Kaz Amor…great talents were all over the place.

This was a FANTASTIC party…honoring a fantastic product!

Check out the sights and sounds in video form >>