It was one of the most exciting competitions ever! It was Wella's International Trend Vision (ITVA) and I was there for the three day grand finale and award presentation in Berlin just last week.
More than 2000 artists from 60 countries converged on the incredibly hot city to re-create their winning images presented in the preliminary photo competition. The 81 finalists and their teams (including make up artists and models) won a trip to Berlin to participate in the live competition for a panel of international judges. There are two categories: Young Talent and Color. The participants were given an opportunity to showcase their interpretations of Wella Professionals’ yearly trend forecast, Trend Vision which has four unique, distinct trends.
All winners from Wella's International Trend Vision, Berlin, November, 2009
Intercoiffure Thoma, Gold winners in the Young Talent category, competed against 48 talented stylists aged 30 and under. Their winning creation was inspired by the DeLush trend from Wella Professionals’ Trend Vision 2009. It featured beautifully feminine, dense curls which extended outwards to create dramatic and contemporary width to the style. The warm copper shade was carefully complemented by the blushing porcelain complexion of the model.
The Zoo Hair team, winner of the Color category, was chosen from 33 outstanding colorists of all ages. Their statement creation presented a blunt, symmetrical fringe subtly shaped into a razor-sharp graphic crop for their interpretation of the InterseXion trend. The rich ebony, though intense, was effortlessly glamorous and rich and in spite of the drama and simplicity of the look it remained stunningly feminine and wearable.
Entries were judged on their total creative vision and appreciation of the chosen trend as well as their skill and innovation in color work and styling. Fashion matters, as competitors are judged from head to toe.
Gabi Schupp, Wella Professionals Global General Manager, says “Developing and nurturing new talent within our partner salons is hugely important to us and once again we have been thrilled by the creativity and mastery we have witnessed at this event. The standard showcased here has been typically excellent and it is very rewarding and exciting to see the new generation give innovative interpretations of Trend Vision 2009.”
The Gold Award winners will receive an attractive prize package including a comprehensive, tailor made education package and a trip to the 2010 ITVA event.
Here is a re-cap of the winners:
- Gold: Intercoiffure Thoma, Germany
- Silver: Salon Oleksandr Sytnikov, Ukraine
- Bronze: Ulla-Britts Hårdesign, Sweden
Winners of the Gold in the YOUNG TALENT category: Intercoiffure Thoma, Germany.
- Gold: Zoo Hair Salon, Ireland
- Silver: DiNi Hair Beauty Company, China
- Bronze: EF Eva Formánková, Czech Republic
Winners of the Gold in the COLOR Category: Zoo Hair Salon, Ireland.
Sharpen your shears and mix up some fab shades. In my next blog I will tell you all about the trends for ITVA 2010 which will be held November 7 in PARIS!!!!