There are many ways to add sparkle to your salon and get glowing this season. But just like in your personal life, the perfect holidays start with good planning.You have to make lists: shopping lists. To do lists. Lists of friends, family, clients with whom you want to connect.
You have to check the calendar. Check it twice. Salon parties, work parties, school parties, family parties. You have to think about and plan your own parties, you need to think about and plan for your clients’ parties. Where are the opportunities to remind, encourage her to pre-book her appointments to look extra special for a special night? To experience a new service? To add a dash of glam with a fun beauty accessory, like gel nails, lashes, a bold bit of color? Smart stylists and salon owners will put reminders in your own calendars of when to post special holiday messages and offers on your social media, when to schedule special holiday “experiences” and promotions throughout the salon.
It’s a lot to do. A lot to think about.
Thankfully, you have special partners and resources waiting to help.
The professional beauty consultants at CosmoProf and Armstrong McCall are on call to help you with hands-on holiday planning, merchandising, promotion and more. To get you started, they have again exclusively sponsored this special edition of MODERN SALON Holiday.
Inside you will find the latest updates and recommendations from select brand partners on how to make the most holiday magic possible inside your salon this year, and to plan for an abundant start to 2014, too.
Enjoy all the holiday education and inspiration. You’ll find plenty of ideas for all your holiday lists, maybe even a few gift ideas and beauty trend updates for yourself! Wishing you and yours happy, healthy holidays!
Associate Publisher & Editorial Director