Alex Reyes: A New Business in Tramps Fashion Compression Hosiery

By Rosanne Ullman | 08/15/2014 11:15:00 AM

 

A lot of ideas fall into the “necessity is the mother of invention” category—and when you’re a hairdresser, you have lots of necessities! If only you had the time to follow through on all of your great ideas! That’s how Alex Reyes felt most of the time she owned Tramps Salon. But once she sold her salon, she decided that the moment had come to pursue her idea.

Alex Reyes (left) and her brother Tomas Reyes

“I’ve been a hairdresser for more than 40 years and have been wearing support hose for at least half of that time,” Reyes explains. “Like a lot of hairdressers, I started developing spider veins, and my legs were sore at the end of the day. Support hose helped, but they looked like support hose! I wanted hairdressers to be able to get even better support and in a fashionable way. So I created Tramps, named after the salon I owned, for hairdressers just like me.”

Reyes turned the project into a family affair. Her brother, Tomas Reyes, is a New York-based fashion designer, so it was natural to team up with him while another brother, Gabriel Reyes, had experience as a publicist. The trio established Tramps Fashion Compression Hosiery to offer stylists and other “stand up” professionals pantyhose in a breathable spandex blend providing light to medium compression.

The first available style, the no-cinch “Bryanna,” features open toes and a high waist for back support. It comes in four colors: Tramps Blue, Tramps Pink, Totally Black and Totally Nude. The “Jocelynne” hiphugger style will be next, and a maternity style is in the planning stages.

“In social media, men have told us they want Tramps, too!” Gabriel Reyes reports. “So we may develop a men’s line. We also plan to launch more colors and patterns, including original prints by Tomas.”

You can order from the Tramps website or by calling the toll-free number: 888-302-9292. Alex Reyes talks about Tramps here.

Photography for Tramps is by Max Gordon Photography.

 

 

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ABOUT THE AUTHOR: Rosanne Ullman

Rosanne Ullman, Project Editor | Modern Salon Media

Rosanne has been writing for the salon division of Vance Publishing for more than 30 years, contributing landmark articles ranging from a year-long historical series in the 1990s marking MODERN SALON's 75th anniversary to a more recent, comprehensive tribute to Vidal Sassoon's impact on the industry. She was involved in the conceptual planning for First Chair and has directed several of Modern Salon Media's custom publishing projects. Rosanne holds a master's degree in journalism from Northwestern University's famed Medill School and contributes to her community through three elected terms on her local school board.

Rosanne is our go-to provider for Modern Salon Media's Healthy Hairdresser e-newsletter. You can e-mail Rosanne Ullman at rullman@vancepublishing.com.

 


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