Enter Wella’s Charity Challenge!

By Rosanne Ullman | 03/02/2014 3:53:00 PM


click image to zoom When we were promoting February as American Heart Month, we heard from our friends at Wella, because last year’s winner of the Wella “Supports Your Cause” Charity Challenge was recognized for raising awareness about heart health. The Charity Challenge, part of Wella’s Hairdressers at Heart initiative, awarded the $10,000 grand prize to event planner Maria Dietz and co-owner Nicole Joeright at Raun Hairdressers and Day Spa in Willoughby, Ohio. Maria Dietz used part of the prize money to start the ColorMeRedEvent.com website, which directs salons in how to hold a similar event.

“My simple, easy-to-follow teaching techniques target hair salon owners and team members to successfully master a series of steps to adapt Color Me Red to support the American Heart Association, organize health education for their client base, generate media coverage and sell sponsorships,” says Dietz. “I believe every hair salon and spa needs to get onboard with Color Me Red!”

Maybe you have a different favorite cause. Another way to make a difference is to enter this year’s Charity Challenge. Submit a video that demonstrates your, or your salon’s, compelling dedication to a community outreach program of any kind. Again this year, the top winner will receive $10,000, with another $33,000 in grants awarded to runners-up at a minimum grant of $1,000. Deadline is April 1; winners will be announced in June. For details, go to HairdressersAtHeart.com.

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ABOUT THE AUTHOR: Rosanne Ullman

Rosanne Ullman, Project Editor | Modern Salon Media

Rosanne has been writing for the salon division of Vance Publishing for more than 30 years, contributing landmark articles ranging from a year-long historical series in the 1990s marking MODERN SALON's 75th anniversary to a more recent, comprehensive tribute to Vidal Sassoon's impact on the industry. She was involved in the conceptual planning for First Chair and has directed several of Modern Salon Media's custom publishing projects. Rosanne holds a master's degree in journalism from Northwestern University's famed Medill School and contributes to her community through three elected terms on her local school board.

Rosanne is our go-to provider for Modern Salon Media's Healthy Hairdresser e-newsletter. You can e-mail Rosanne Ullman at rullman@vancepublishing.com.


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