By Carlos Valenzuela | Updated: 01/31/2013 12:04:00 PM
You can go to a trade show without a plan, hang out, be bored and vamonos. Or, you can study the brochure and create a route that supports what you like and need. Which is it, grasshopper?
By Harold Leighton | Updated: 01/22/2013 6:06:00 PM
At one point, I booked an unknown model who became the best and most long-lasting model. Her name was Kate Moss and you still see her in all the magazines around the world looking bloody marvelous.
By Bonnie Bonadeo | Updated: 01/21/2013 1:05:00 PM
I am certain not one salon is in a position to lose a faithful 6 week client of cut and color on top of losing a good stylist who has moved. And I am sure many of you have procedures in place for new clients or keeping clients once a stylist leaves. Who is willing to post some of the processes they use to keep existing salon clients coming back after the loss of a stylist?
By Carlos Valenzuela | Updated: 01/21/2013 10:29:00 AM
This weekend I head to the port of Long Beach for the first spin of the show season, the International Salon Spa Expo. I don’t know about you, but unless I make a plan, when I get to an expo the tide carries me away. I wind up not seeing, learning, and meeting the people I wanted. So, here is my attack plan for the weekend.
By Carlos Valenzuela | Updated: 01/18/2013 1:41:00 PM
Everyone agrees that good marketing is a huge plus to your business, but what works and how? You see misguided online promotional efforts daily. If you are a small salon or an independent, here are tres simple pasos to begin streamlining your business focus:
By Patrick McIvor | Updated: 01/16/2013 1:10:00 PM
The 2013 Golden Globes took a step back towards old Hollywood style, bringing a high sense of glamour to what is generally known as the most fun awards night of the season. This year, quirkiness was replaced with sensible style and simplicity that any salon guest could feel comfortable wearing stepping out of our chairs for their big nights.