When SWAG becomes SWAGGER:
What I learned from two casino chips and Justin Bieber
The first time I heard the word âSWAG,â it was from my former colleague and friend, Sandra Humphries. She always planned the best sales meetings and gave the greatest SWAG! After any given meeting, sheâd have our hotel-room nightstands packed with delectable objects of desire. It got so that if Sandra was involved, we were as trained as Pavlovâs dog to check our nightstands for our rewards.
One time in Puerto Rico, we were staying at a casino hotel. On the final night, I discovered two $100 gambling chips on my nightstand. I thought, âIâm not a gambler, so what difference does it make if I gamble these away or if I cash them in?â
The next morning thatâs just what I did. Standing in front of the cashierâs cage in the ultra-posh casino, I laid down my $100.00 chips and asked that they be converted into cash.
The cashier eyed me slowly and said with a straight face, âYou know, thereâs a surprise in our playing chips.â
âYes, go ahead and open one.â
As soon as I started to do so, I discovered, much to my embarrassment, that I was opening a piece of CHOCOLATE!!!! The hotelâs turn-down service chocolates were so incredibly authentic looking, Iâd mistaken them for Sandraâs SWAG.
I wanted to die. Apparently, he was used to this and chose compassion. âItâs ok Madame,â he said soothingly, âPeople do it all the time.â
Needless to say, I did not leave with a SWAGGER.
Celebrities receive amazing SWAG bags when they visit the VIP suites at pre-award parties. Their bags are gorged with every conceivable and highly desirable gadget, cosmetic, service offering and designer gear, and theyâre worth a fortune.
Iâm sure youâve had your own experiences when youâve attended charity events. Most likely, youâve carried home a SWAG bag filled with donated products from shampoo to nail clippers, Zagatâs directories to Q-tips. They vary from the sublime to the ridiculousâ¦.but theyâre fun to receiveâwhen they donât deceive.
As though it would help me avoid future faux pas, I looked up the online definition of SWAG:
*Several objects or a quantity of material gathered or bound together
*A number of things considered together
I havenât thought of SWAG for a while. Then, last week, I was talking to my niece, Shannon LeMintier, and she mentioned that an 8th grade friend of hers had written on her Facebook Wall that she wanted a SWAGGER COACH.
This was a completely new concept for me, so I did what I always do when I donât understand somethingâ¦..I Googled it. Iâd assumed it had to do with someone whoâs connected with giving or receiving SWAG. Guess again.
Teen heart-throb Justin Bieber.
A SWAGGER COACH is a creative title recently given to Ryan Good, whoâs the road manager for teen heartthrob, Justin Bieber. Evidently, what a SWAGGER COACH does is train Justin to embody SWAGGER â to boast and brag, to bring drive and forceâ¦
to walk with confidence.
SWAG and SWAGGER made me think of you. In reality, youâre SWAGGER COACHES for your clients everyday. You are the ones who use and recommend SWAG: several objectsâin your case, specific productsâgathered and bound, considered together to be whatâs needed for your clients to feel confident enough to boast and brag about how much they love their hair.
That confidence gives them drive and force to propel their own accomplishments and successesâ¦and to walk with a SWAGGER. With your SWAG and their new-found SWAGGER, your clients can go home and reproduce the look you created for them. They have all the products and the training they need to get their SWAGGER on.
Or do they????
Is 2010 the year you become a renowned SWAGGER COACH? How cool would that be?
If youâre attending Orlando Premiere, please come to my program, and Iâll guide you. The Professional Beauty Association has named it âThe Business of Beauty Report: The Client Experience.â I now think of it as helping you be the best SWAGGER COACH you can be.
Youâll discover what really happens in your clientsâ bathrooms the day after their appointments. Iâll give you glimpse of your clientsâ lives (and mine, too) when the SWAG goes from your salon retail center to their (or my) bathroom shelves. Once you experience what really happens, youâll be able to turn SWAG into SWAGGER every time.
See you in Orlando on Sunday, June 6th, 2010. Please consult the Premiere Program agenda for the classroom and time.
Iâll see you thereâ¦.when you SWAGGER on in!
About Ann Mincey
For 35 years,
Ann Minceyâs training programs have helped beauty professionals reduce
stress, refuel creativity, open their hearts and enrich their lives. As
one of the first women to teach motivation, inspiration, confidence and
well-being, Ann worked for Redken 5th Avenue NYC, where she advanced to
Vice President of Global Communications before recently retiring. She
remains a spokesperson for the brand, in addition to developing her own
speaking and enrichment business. Having been recognized with numerous
leadership awards and philanthropic honors, Ann is a sought-after public
speaker and author of âGet
Glowing! You are a Star Right Where You Are!â. She can be booked
through Equanimity, Inc. speakersâ agency (equanimity.com). Salon industry
inquiries should be made to [email protected].