Enter great, healthy looking blondes like Taylor Swift, whose lush blonde on blonde waves are lustrous, shiny, bright and really beautiful. Her blonde shade reflects modern blonding at its best. Hats off to the smart, respectful and totally professional colorist who helps Taylor remain beautifully blonde.


Here’s what’s so special: The hair defines the shade-on-shade vibrance today’s
colorists are more easily able to achieve. Why? Because we have products that make our work easier than ever. It’s up to us to use our creativity and skill to create these unforgettable tones.

If you have a client who is Level 4 or lighter, try to stop thinking “single process, all- over color.” That’s the easy way out ... but usually not the best.    

Instead,  highlight the hair in a zig-zag pattern. Weave some of the sections as you slice other (tiny) sections. So that the hair does not take on an old-fashioned frosted look,  place sections of lowlights in between every forth or fifth highlight.  

Use an acidic-creamy no lift demi-permanent formula. I like using a level B9 shade like Joico’s K Pak Chrome no-lift color.

Then, treat this fragile hair with a shampoo and conditioner created for use on highlighted, lightened hair. To serve this special purpose, try Minardi Wash Three and After Wash Three.

When performing a retouch on this luscious blonde hair, restrict application of lightener to the regrowth area only and twist the previously lightened ends of the hair shaft out of the foils.

As an internationally acclaimed salon colorist, educator and product consultant, Celebrity Hair Colorist and co-owner of Minardi Salon (with husband Carmine Minardi), Beth Minardi is recognized as one of the world’s leading experts in all phases of coloring.

Prior to entering the professional salon industry, Minardi studied painting and received her Bachelor of Arts degree in education. Throughout her career, Minardi has worked as a spokesperson and consultant to several color companies, helping to formulate and design various color lines. Just this year Beth was named Joico Spokesperson as an ambassador to the Joico line of color.