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Carlos Valenzuela

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Joico’s Martin Chairez , a Latino Trailblazer

By Carlos Valenzuela | Updated: 03/20/2013 1:11:00 PM
Martin Chairez is an international educator for Joico International who believes that everything in his life involves beauty in every sense
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Do Away with Your Licencia?

By Carlos Valenzuela | Updated: 03/01/2013 10:15:00 AM
You have homework: make two calls. One to your State representative demanding licensing, next, call your area beauty school and offer to do a free class.
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Maquillaje Boo-Boo’s: Are You Guilty?

By Carlos Valenzuela | Updated: 02/10/2013 1:56:00 PM
Some of the most common makeup mistakes pointed out and corrected.
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My ISSE Favorites

By Carlos Valenzuela | Updated: 01/31/2013 12:04:00 PM
You can go to a trade show without a plan, hang out, be bored and vamonos. Or, you can study the brochure and create a route that supports what you like and need. Which is it, grasshopper?
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ISSE Long Beach: A Latino Guide

By Carlos Valenzuela | Updated: 01/21/2013 10:29:00 AM
This weekend I head to the port of Long Beach for the first spin of the show season, the International Salon Spa Expo. I don’t know about you, but unless I make a plan, when I get to an expo the tide carries me away. I wind up not seeing, learning, and meeting the people I wanted. So, here is my attack plan for the weekend.
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Give It Away or Else

By Carlos Valenzuela | Updated: 01/18/2013 1:41:00 PM
Everyone agrees that good marketing is a huge plus to your business, but what works and how? You see misguided online promotional efforts daily. If you are a small salon or an independent, here are tres simple pasos to begin streamlining your business focus:
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