By Carlos Valenzuela | Updated: 01/31/2013 12:04:00 PM
You can go to a trade show without a plan, hang out, be bored and vamonos. Or, you can study the brochure and create a route that supports what you like and need. Which is it, grasshopper?
By Carlos Valenzuela | Updated: 01/21/2013 10:29:00 AM
This weekend I head to the port of Long Beach for the first spin of the show season, the International Salon Spa Expo. I don’t know about you, but unless I make a plan, when I get to an expo the tide carries me away. I wind up not seeing, learning, and meeting the people I wanted. So, here is my attack plan for the weekend.
By Carlos Valenzuela | Updated: 01/18/2013 1:41:00 PM
Everyone agrees that good marketing is a huge plus to your business, but what works and how? You see misguided online promotional efforts daily. If you are a small salon or an independent, here are tres simple pasos to begin streamlining your business focus:
By Carlos Valenzuela | Updated: 01/08/2013 11:16:00 AM
Looking to escape the January tristeza? There’s a bit of “que pasa?” right after the busy holidays, isn’t there? Nothing perks the espirito like amicable competition. Here’s a shake it up idea from the El Paso dinamicos beauty professionals.