Carlos Valenzuela


ISSE Long Beach: A Latino Guide

By Carlos Valenzuela | Updated: 01/21/2013 10:29:00 AM
This weekend I head to the port of Long Beach for the first spin of the show season, the International Salon Spa Expo. I don’t know about you, but unless I make a plan, when I get to an expo the tide carries me away. I wind up not seeing, learning, and meeting the people I wanted. So, here is my attack plan for the weekend.
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Give It Away or Else

By Carlos Valenzuela | Updated: 01/18/2013 1:41:00 PM
Everyone agrees that good marketing is a huge plus to your business, but what works and how? You see misguided online promotional efforts daily. If you are a small salon or an independent, here are tres simple pasos to begin streamlining your business focus:
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Salons Battle in El Paso

By Carlos Valenzuela | Updated: 01/08/2013 11:16:00 AM
Looking to escape the January tristeza? There’s a bit of “que pasa?” right after the busy holidays, isn’t there? Nothing perks the espirito like amicable competition. Here’s a shake it up idea from the El Paso dinamicos beauty professionals.
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Your 2013 Astrology Forecast

By Carlos Valenzuela | Updated: 12/28/2012 6:51:00 PM
Latinos love fortune tellers, bruja stories, cards, Ouija boards. Who wouldn’t want to know their futuro?
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If You Hate Retailing...

By Carlos Valenzuela | Updated: 12/10/2012 11:03:00 AM
My brain wanders into why salons retail so poorly. Is it that we don’t pay atención to it? Could it grow on us? Is it worth a shot?
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Success Tips from Latinas: How to Make it Grande, Part 3

By Carlos Valenzuela | Updated: 11/26/2012 10:01:00 AM
Successful Latina professionals urge us to challenge our perception of la vida we can really attain, by shutting off our automatic pilot.
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