2. To grasp a few basic concepts listen to the free podcast “How to Automate Your Salon’s Social Media” visit: http://www.salonbusinesspodcast.com/automate-salon-social-media-sbp-022
3. Find someone to help you— a consultant can look at your needs and provide tangible options to improve your processes. Amongst them:
a) A mobile friendly Website- Clients haven’t looked for you in the phonebook for a while. A one-pager with key contact information and a sense of style might initially do. Online positive reviews and recommendations are vital.
b) Software to manage your point of sale—or a card processor for your phone
c) Offer online appointments—if not, you are missing out to the competition.
c) Automated your appointment reminders-this saves you time on the phone.
d) Have a strong business Facebook presence. Regardless of your personal preferences, Facebook is still where most of your customers go.
Professionals like Jeff and Kimberley Demaree practice a new marketing formula for the future when sharing usable giveaways and trade secrets with their clients, team members and the industry, while building a reputation for transparency, cooperation and excellence.
And, if Jeff can teach an old dog like me timesaving tricks, he can do it with anyone.
Carlos Valenzuela: is a consultant, speaker, stylist, bilingual trainer, and author of i-Fabulous Salon Success, a success guide for new salon professionals.
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