While Crazy Color started the color rage, natural hair coloring was being revamped from these early days and continues with L’Oreal, Wella, Matrix, Schwartzkopf and Paul Mitchell. Most product companies now have a hair color line and color in the 2014 was the biggest salon service and at home sales in the billions.
Around 2005, in came a product from Brazil, the ‘Brazilian Blowout’ and tagged the word Keratin (now used by many companies) which smoothed out the last of the frizz and natural curl, helped with the use of hot irons to create the straight look. Keratin became the new word for smoothing and treating. There was concern over products containing formaldehyde which caused some shift in sales but the flat iron was now the “in” tool for salon and home use so straight wasn’t going anywhere.
But as we all know, “what goes around comes around” and the beauty industry is now experiencing new innovations in curling hair that has brought the magic back of how to curl hair in salon or at home. Some exciting new tools include Curl Secret by Conair and MiraCurl by BaByliss Pro.Professional hair salons are selling these tools that are bringing curly hair back on the fashion scene worldwide and taking over from the flat and curling iron. This is the new and easy trend for feminine curl and sexy waves.
I predict that curl and the Afro will be back in many ways and can be noticed in the fashion magazines and hair shows and on the streets, watch this space.