By Ivan Zoot | Updated: 09/27/2013 12:05:00 PM
I will state the belief that all this instagramming, tweeting and facebooking is not as powerful as classic old school marketing of barber haircuts. The personal referral needs to be just that… personal.
By Ivan Zoot | Updated: 09/09/2013 11:00:00 PM
If you know the basic numbers of your business and understand why these particular numbers are important then you can put plans in place to improve these numbers.
By Ivan Zoot | Updated: 08/08/2013 10:18:00 AM
In February I posted a blog on how to open a barbershop right, right now. I shared the experiences of a friend who was opening a shop in what was (and still is) a tough economic climate. I outlined what I saw him doing that I believed to be the right things to be doing at the time. It has been six months since he opened. It was time for a visit and an update. I stopped in to see him last week.
By Ivan Zoot | Updated: 07/18/2013 10:33:00 AM
I was inspired to write this blog post as both a how-to for salon professionals and as a public service. Perhaps I will empower some salon professionals and we can beautify the landscape at the same time. I was waiting on a flight at O’Hare, deep in my favorite pastime of people watching. A few of the observed hairstyles left me a bit shaken. One particularly scary comb-over prompted me to take out my laptop.
By Ivan Zoot | Updated: 06/17/2013 10:12:00 AM
I had a conversation with an attendee at Premiere that got me thinking. The central point of our conversation was that there really is no advanced men’s hair education. I think I knew this from years of experience, but the conversation explained it well.