Ivan Zoot


The Guerilla Is Gone But It's Not Too Late for You

By Ivan Zoot | Updated: 10/21/2013 11:54:00 AM
Mr. Jay Levinson, author of "Guerilla Marketing" just passed away. You and your barber business are perfect for employing Mr. Levinson’s Guerilla marketing ideals.
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Plan NOW for Small Business Saturday

By Ivan Zoot | Updated: 10/14/2013 12:23:00 PM
NOW is the time to lock in your plans for Small Business Saturday. Small Business Saturday is the Saturday after Thanksgiving, the Saturday after Black Friday. It is the day we small business ask local customers to patronize our small businesses and other small businesses in our community.
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The 500 Business Card Challenge

By Ivan Zoot | Updated: 09/27/2013 12:05:00 PM
I will state the belief that all this instagramming, tweeting and facebooking is not as powerful as classic old school marketing of barber haircuts. The personal referral needs to be just that… personal.
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Barber Numbers: To Know ‘Em Is to Grow ‘Em

By Ivan Zoot | Updated: 09/09/2013 11:00:00 PM
If you know the basic numbers of your business and understand why these particular numbers are important then you can put plans in place to improve these numbers.
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Only "Grandfather" Your Grandfather: Price Increases Apply to All

By Ivan Zoot | Updated: 08/21/2013 11:34:00 AM
Only grandfather your Grandfather… or perhaps your dad. Everyone else goes up when the price goes up.
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How to Open a Barbershop: Update from February Blog Post

By Ivan Zoot | Updated: 08/08/2013 10:18:00 AM
In February I posted a blog on how to open a barbershop right, right now. I shared the experiences of a friend who was opening a shop in what was (and still is) a tough economic climate. I outlined what I saw him doing that I believed to be the right things to be doing at the time. It has been six months since he opened. It was time for a visit and an update. I stopped in to see him last week.
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