And the .5… Gitomer loves to add value by adding a little something extra. All his lists are numbered and have an additional .5 added at the end. This is his way of going above and beyond. This is his way of being unique. This is his way of giving just a little bit more than the other guy. This is his way of standing out. It works. Follow his example. Find your .5. What can you add that adds just a bit more for your customer? How can you go above and beyond? I have a few .5’s that I use with my clipperguy brand. All of them are stolen right out of the pages of Gitomer’s idea of adding just a bit more so customers get more form you than they get form anyone else.
Examples of just a few of my .5 add-ons are; FREE Tootsie Rolls in every shipped box. A nice surprise for new customers and a welcome treat for repeaters. My monthly cash donation to the American Red Cross for every bottle and tube of ClipperGuy product sold. I have a few more… but you will need to become a customer to experience them. I cannot give away all my secrets.
Gotomer’s extra .5 law: Love It Or Leave It Gitomer’s .5 in this book is Be in love or get out of selling. I have said for a long time that haircutting is the best and the worst job in the world. If you love it is not work. It is fun. It is amazing that you can get paid to cut hair. If you do not love it, please do everyone a favor and get out of the business. You will be better off. Clients will be better off. Everyone will win.