Stay lean – The shop is simple and functional. On my last visit it was downright bare. There are a few things on the walls. He will slowly fill up the place. He is no hurry to decorate. He has, perhaps 30 years to fill in spaces on the walls. He has one good television, a rack of magazines and a few rolls of toilet paper.
Work hard – He is in it for real and for keeps. He comes in early. He stays late. He does not sell multi level marketing on the side. He delivers quality service and technical results. He shakes your hand and says thank you for your patronage. You can tell he means it. He sets a strong example for his team.
Looking over the list you will see that there is no big secret here. There is no rocket science. There is no magic bullet. With the exception of web-based social media all of these principles are exactly the same as they were in barbering over 100 years ago. The 100 year old version of social media was building your referral network… and that is still really the same, too.
The most exciting element of this is that we can ALL do what he is doing if we CHOOSE to.
Good luck building your modern business. Get busy building it the old fashioned way.