You were out to dinner late Saturday and Sunday night so you did not ever get to relax in that hotel room. You ate dinner in the restaurant in the hotel so you never got to see that city, nightlife district, skyline, riverfront or ocean view.
If you want the glamour of travel go to a hair show as an attendee or just work hard, save some money and take a nice vacation.
You want to work on stage – Look up on that stage. That haircutter is a star. That looks so cool, so glamorous. Sure it does. It is supposed to. It is a show. It is not real.
A one hour haircut and style demo on stage is a magical thing to watch. What you see has absolutely no connection to the work and effort required to make it happen. You do not see the hours of backstage prep. You do not see the hours of trend and concept meetings. You do not see the emails, phone calls, skype sessions and training meetings that go into a show stage presentation.
You do not see the months or years that the educator toiled as an assistant, or a backstage prep team member. You do not see hours spent standing next to a superstar just handing them bobby pins. You do not see the hours spent shampooing hair color for a big name celebrity colorist. You do not see that the shampoo area in the back room at a show is not the shampoo area at a salon. The bowl is wiggily. The water is cold. The floor is wet and slippery.
Lunch? No one had lunch. A few people on the prep team had a slice of cold pizza or a piece of a sub sandwich from the model room. You had a Diet Coke and a Snickers…again. You want the glamour of being on stage? Learn how to play a guitar and get a spot on Star Search.
You want to give back – What do you want to give? Who do you want to give it to? When you work as a platform educator you are not giving anything back to anyone.
You will go to a meeting. In the meeting the marketing director will explain the sales objectives for the show. You will be told what to sell and how to sell it. You will be reminded how many you need to sell this weekend. Throughout the weekend you will be reminded of where you are in relation to this goal. This is not education. This is sales.
A major brand has spent major money and has big goals and obligations to deliver to senior management in exchange for the money invested in this event. The first word in trade show is TRADE. Your number one job is to engage with attendees so they will TRADE their money for the company’s goods. Period. There is no giving back. All trade show sales are final. If you want to give back volunteer your time at the cosmetology school where you graduated. They will appreciate the help.