Explain in detail how they will look when they use these products at home. Give them a money back guaranty if they are not happy with the products they buy. These little things will go a long way with your customer base.
Most big box stores do not let customers open any of their retailing products, never mind letting you try the products before you buy. These little tactics that are so simple will separate your salon form the larger chains. Customer service has to always be a top priority with you and your staff.
Hours of Operation
It’s hard enough to juggle running a salon, staff, clients, accounting and your family and social life. Let’s face it owning and operating a salon is no easy task. The idea of keeping more hours has you wondering if salon ownership is worth it.
In today’s world many families are a two income household. Your customers may also be working crazy hours, as well as further away from home to make ends meet. A regular 9 to 5 hour of operation and being closed on Sunday and Monday are no longer feasible to be successful in the salon retailing business.
We are not saying that you should be open 24 hours a day 365 days a year, but to have a successful profitable salon you must be open to meet the demands of your clients.
Let’s look at an example; if your salon is located in a city next to a train or bus station it would make sense to open earlier and stay open later to be able to service the client who may be on the way to work or stopping on the way home for a quick touch up or bottle of their favorite conditioner or shampoo.
If your salon is located next to a police station or factory, if your clients work shift work staying open later may be a way for them to get the much needed service that they can’t seem to fit into their busy schedules.
There is a reason big box retailers are open late at night or early in the morning. Speak to your customers; ask if opening early or closing later would help them with their busy schedules. If you don’t ask you will never know. The worst thing in the salon ownership world is if when your client pulls up to your salon and the lights are out and the sign on the door says closed. No doubt, they will be on their way to the store that is open to get their favorite hair care products or at least settle for something close to what they buy from you. Don’t be surprised if they don’t come back if this happens often. The worst part about this is your clients may not come back at all. Convenience and ease wins every time. One more notch in the big box retailers belt.