By Kelly Ehlers | Updated: 09/17/2012 9:00:00 AM
Social Media Expert, Kelly Ehlers, interviews Brenton Lee, an up-and-coming, award-winning stylist that’s acing the social media scene. Lee reveals his secret to promoting his salon through social media!
By Kelly Ehlers | Updated: 09/07/2012 9:00:00 AM
Instagram is a confusing platform. Unlike most of your social media tools it's entirely mobile, but great for for building salon social media brands. Social media expert Kelly Ehlers details how Instagram can be used as a salon marketing tactic.
By Kelly Ehlers | Updated: 08/27/2012 9:15:00 AM
Social Media Expert Kelly Ehlers sits down with Lauren Hart of Roots Salon to talk about successful review site social media strategy for salons. How to claim your location, what to do with bad reviews and use them as an incentive program!
By Kelly Ehlers | Updated: 08/20/2012 2:30:00 PM
Review sites – love ‘em, or hate ‘em, it’s a social platform every salon owner must pay close attention to. During my social media trainings with stylists and salon owners the topic of review sites often raises heated debates. Some owners have great success with review sites and work hard to capitalize on positive reviews where some tend to avoid the topic and brush off the negative reviews.
By Kelly Ehlers | Updated: 07/16/2012 4:52:00 PM
Search Engine Optimization (S.E.O.) is an online marketing tactic to improve a website's position within a search.Think of it as similar to top of mind awareness for your salon...in today's world Google does much of our thinking for us, so if your salon is at the top of Google's mind, you're at the top of the clients mind as well.