Kelly Ehlers

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Manage, Moderate or Create – Facebook Rolls Out Admin Functions

By Kelly Ehlers | Updated: 06/18/2012 9:30:00 AM
Facebook has added a new feature that allows page owners to designate different access. This article shows you how this fits into your salon's social media strategy!
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The Basics of Twitter

By Kelly Ehlers | Updated: 06/11/2012 3:15:00 PM
To effectively utilize Twitter for your salon, much like any other social media platform, it’s all about strategy. If and when done properly, there are many opportunities to outreach to both industry influencers, bloggers, media and your customers via Twitter. At Evoke Brands, we utilize Twitter as a PR tool – something we call ‘Social Media PR.’ It’s a new way of connecting with influencers and both introducing our company and clients – as well as joining important conversations in a social, instant way. We look at it as a conversation resource in a way that other social media, even the almighty Facebook, can't.
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Paying To Promote Posts On Your Facebook Page – A Good Idea?

By Kelly Ehlers | Updated: 06/01/2012 2:54:00 PM
Facebook has just released a new feature called promoted tweets. Kelly Ehlers uses her social media marketing expertise to explain promoted tweets and show how they are applicable for salon businesses Facebook page.
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Vblogging 101 –What is it, and how do I start?

By Kelly Ehlers | Updated: 05/21/2012 11:12:00 AM
Social media expert Kelly Ehlers discusses how Vblogs (social media lingo for "video blogs") take your behind-the-scenes content and digitalize it, personalizing your salon for your customers. It is video content that you create to tell a story about your brand to the masses…and the best part, it’s easy and very cost effective!
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Social Media For Your Salon: It’s Not A Popularity Contest

By Kelly Ehlers | Updated: 05/04/2012 2:05:00 PM
One of the most common misconceptions surrounding social media for business is that it’s a popularity contest.
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On Your Mark. Get Set. Foursquare!

By Kelly Ehlers | Updated: 04/24/2012 11:57:00 AM
With over 10 million users on foursquare, this social media platform is a hard one to ignore…In fact, it’s one of my favorite free applications for salon to utilize, acting as a digital loyalty program in today’s mobile-driven society.
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