By Kelly Ehlers | Updated: 08/27/2012 9:15:00 AM
Social Media Expert Kelly Ehlers sits down with Lauren Hart of Roots Salon to talk about successful review site social media strategy for salons. How to claim your location, what to do with bad reviews and use them as an incentive program!
By Kelly Ehlers | Updated: 08/20/2012 2:30:00 PM
Review sites – love ‘em, or hate ‘em, it’s a social platform every salon owner must pay close attention to. During my social media trainings with stylists and salon owners the topic of review sites often raises heated debates. Some owners have great success with review sites and work hard to capitalize on positive reviews where some tend to avoid the topic and brush off the negative reviews.
By Kelly Ehlers | Updated: 07/16/2012 4:52:00 PM
Search Engine Optimization (S.E.O.) is an online marketing tactic to improve a website's position within a search.Think of it as similar to top of mind awareness for your salon...in today's world Google does much of our thinking for us, so if your salon is at the top of Google's mind, you're at the top of the clients mind as well.
By Kelly Ehlers | Updated: 07/16/2012 10:18:00 AM
An Interview with Ale Bonilla (aka "The Hair Ninja") about successfully using vblogs to promote your salon business. Including tips and tricks to fresh organic content.
By Kelly Ehlers | Updated: 07/16/2012 10:17:00 AM
Meet Kat Ross, co-owner of Sin 7 Salon, who’s found a new way to harness the power of a digital culture to fill her books. What is Kat's secret? S.E.O. – and no, it's not a newly discovered form of life in space, the term S.E.O. stand for Search Engine Optimization and in this blog post we’ll share a bit more on how she’s using social media and S.E.O. to drive traffic to her salon.
By Kelly Ehlers | Updated: 07/05/2012 2:16:00 PM
Brig Van Osten, Shear Genius Winner has got it going on with her social media accounts. Kelly Ehlers interviewed Van Osten about p!ay hair lounge, Twitter, and using twitter to promote her business.