By Kelly Ehlers | Updated: 07/05/2012 1:43:00 PM
The fourth installment in social media expert, Kelly Ehler's, Twitter series looks at how one salon's social media strategy uses their 56,000 social media fans to bring in real live business.
By Kelly Ehlers | Updated: 07/02/2012 9:10:00 AM
Have you noticed that when you "like" a page on Facebook that's as far as your interactions have gone? Never fear faithful Facebook followers! Here is a quick how-to and an easy solution to revamp your Facebook news feed.
By Kelly Ehlers | Updated: 06/21/2012 2:02:00 PM
This step by step guide to building your Twitter following for your salon by integrating your online presence into the salon experience with three simple steps.
By Kelly Ehlers | Updated: 06/18/2012 9:30:00 AM
Facebook has added a new feature that allows page owners to designate different access. This article shows you how this fits into your salon's social media strategy!
By Kelly Ehlers | Updated: 06/11/2012 3:15:00 PM
To effectively utilize Twitter for your salon, much like any other social media platform, it’s all about strategy. If and when done properly, there are many opportunities to outreach to both industry influencers, bloggers, media and your customers via Twitter. At Evoke Brands, we utilize Twitter as a PR tool – something we call ‘Social Media PR.’ It’s a new way of connecting with influencers and both introducing our company and clients – as well as joining important conversations in a social, instant way. We look at it as a conversation resource in a way that other social media, even the almighty Facebook, can't.
By Kelly Ehlers | Updated: 06/01/2012 2:54:00 PM
Facebook has just released a new feature called promoted tweets. Kelly Ehlers uses her social media marketing expertise to explain promoted tweets and show how they are applicable for salon businesses Facebook page.