By Kelly Ehlers | Updated: 05/21/2012 11:12:00 AM
Social media expert Kelly Ehlers discusses how Vblogs (social media lingo for "video blogs") take your behind-the-scenes content and digitalize it, personalizing your salon for your customers. It is video content that you create to tell a story about your brand to the masses…and the best part, it’s easy and very cost effective!
By Kelly Ehlers | Updated: 04/24/2012 11:57:00 AM
With over 10 million users on foursquare, this social media platform is a hard one to ignore…In fact, it’s one of my favorite free applications for salon to utilize, acting as a digital loyalty program in today’s mobile-driven society.
By Kelly Ehlers | Updated: 04/13/2012 2:57:00 PM
It’s no secret that acquiring new clients costs far more than retaining existing ones…and with that, it’s time to share some important insight on the social platform that’s redefining traditional loyalty programs within salons. Meet foursquare, the location-based application that’s taking the mobile world by storm.
By Kelly Ehlers | Updated: 04/04/2012 9:18:00 AM
It’s official! Your Facebook brand page has now made the switch over to the new Timeline format. Hopefully you’ve had a chance to customize your salon page for the transition and are taking advantage of all of enhanced features. But if not, here are a few additional tips and tricks on how you can get the most out of your page to continually engage with your fans.
By Kelly Ehlers | Updated: 03/27/2012 11:35:00 PM
True to Facebook’s mission to help people and brands “tell their story” in a visual way, a few weeks ago they announced that brand pages will also be transitioning to the new eye-catching Timeline format. The new Facebook Timeline for brands will go live on March 30th changing the way your fans view and interact with your page.