With over 10 million users on foursquare, this social media platform is a hard one to ignore…In fact, it’s one of my favorite free applications for salon to utilize, acting as a digital loyalty program in today’s mobile-driven society.
In my last blog post I told you about all of the great benefits of foursquare, now, I’m going to share with you how to actually get started utilizing the popular location-based platform. Here we go:
1. First thing’s first, you must ‘create a foursquare account’. It’s easy, free and will only take a few minutes. Simply go to www.foursquare.comto get started. You will notice you can either create an account with your email address, or you can sign up using your Facebook account.
2. Next it’s time to ‘claim your location’ in the world of foursquare by verifying you are the business administrator or owner. Doing this will allow you to promote specials to users and view the demographics and analytics begin each special.
To do so, search for your salon’s name in the search box provided at the top. It’s likely someone has already created your location by now, however you can then walk through the process to change that. Once you’ve found your location, click on your salon name.
Note: If you can’t find your salon listing, click ‘add a new venue to foursquare’ which is at the bottom of the page. Fill out the information when prompted and once plugged in, your venue page will come up. Then, click ‘claim here’ on the venue page.
3. Here we go! Time to click the ‘claim venue’ link next to your salon name to start the verification process. Foursquare will ask you a few questions about your salon (i.e. is it a chain?) and whether you are authorized to claim the venue. Then it will ask how you’d like to verify your ownership – either by phone or mail.
4. Next, you will need to ‘enter your verification PIN’. If you select to be verified by phone, foursquare will call you and provide a 4-digit PIN that you can enter on the site. If you select by mail, the PIN will be sent via postcard for you to then follow the instructions.
Once verified, you will also receive a foursquare window cling so customers know you are a Foursquare-friendly salon! Be sure to put the cling in a high traffic area.