Online For the Holiday: Creating A Facebook Pop-Up Party

By Kelly Ehlers | 12/07/2012 10:00:00 AM


In honor of the season I am beginning a special Holiday-focused blog series in which I will give you three simple promotional ideas to implement this month on your salon’s social networks. The most exciting part of these ideas is that they only require a small amount of customization to make them your own!

Style Sync Facebook hat December is the ‘most wonderful time of the year for many things, including building your platforms and engage with your clients and to kick-it off, the first promotional event we suggest is called a “Facebook Pop-Up Party!” Who doesn’t like an impromptu salon soirée? Pop-up parties have become a trendy way to invite in-the-know fans and followers to your salon to celebrate their loyalty in a low-cost, low-fuss manner.

Simply create a Facebook event or party at a moment’s notice! Then invite your most dedicated clients and fans by sending out exclusive invites to your Facebook fans and Twitter followers. And, theme the party! For example, show your clients how to recreate the hottest holiday trends, or invite them to enjoy a night of discounted services. Make sure your clients know that it’s an exclusive invitations a thank you for their engagement on social media and continued business!

During the event, encourage the attendees to take photos and share them on your social media sites and tag your salon. Then upload all of your photos into an album to share the next day. Not only will it create buzz for your salon, it will have your clients invested in becoming a loyal client!

Stay tuned for the next post in the series where we’ll focus on Pinterest. And, remember, it’s the ‘most wonderful time of the year’ to create buzz through social media.


For more tips and tricks on building your on-line brand check out StyleSync, our on-line social media training, personal branding and business education platform designed specifically for salon owners and stylists. We offer daily tips on our Facebook page, and monthly campaign strategies on our education platform. Go to: and be sure to ‘like’ us on Facebook


As always, feel free to contact me at: with any questions or comments.

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Style Sync is an on-line social media training, personal branding and business education platform designed specifically for salon owners and stylists to help them magnify their image and multiply their results.

Style Sync, a division of Evoke Brand Strategies, is an on-line, subscription based social media training, personal branding and business education platform designed to help individual stylists and salon owners turn social media prowess into more clients and more money for your salon.


At Evoke Brand Strategies we develop digital, social and mobile strategies for salon professional, beauty, hospitality and entertainment brands. As branding and public relations veterans, yet early adopters of all things digital, we understand the importance of creating measurable, buzz-worthy campaigns that generate bottom-line results.







Kelly Ehlers is a recognized leader and expert in social and mobile media for the salon and beauty industry. Her firm, Evoke Brand Strategies, specializes in providing innovative digital solutions for salons, stylists and brands looking to connect with their customers in today’s technology-driven society. By combining traditional PR and relationship building with today’s social platforms, Ehlers bring a fresh perspective to the industry.

Having literally grown up in the industry (her mother was a successful salon owner for 40 years), Ehlers’ unique perspective combines years of PR, marketing and social media knowledge with real-world salon experience. In February 2012, Ehlers launched her newest venture, StyleSync, teaching small businesses, salon owners, stylists and students how to easily utilize social media to grow their businesses and personal brands.

For more, go to, and follow her blog at


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