Sizing Up Instagram

By Kelly Ehlers | 08/21/2014 11:16:00 AM


You’ve heard it before, size DOES matter… particularly for social media success! 

Optimizing your photos to the correct size for each platform gives your brand a professional appearance and makes your images more visually appealing to the ‘double tappers’ of the world.

Earlier this week, we chatted sizing for Facebook images on your page and in your newsfeed. Now it’s time to go over my- and any photography-obsessed social media user’s – InstaFavorite tool.

click image to zoom

Instagram is a platform primarily revolving around images, which is why it is extremely important to ensure your images are correctly sized. No need to worry about the header image though! Instagram automatically creates a header that incorporates photos that you posted on your page. You do, however, have to worry about the sizing of each individual photo you post. Don’t fret; every image is square-sized - no brainpower needed.  

Tip: Remember that although you post your image at 640 x 640 pixels, Instagram will scale the images down to 612 x 612 and they will appear in the Insta feed at 510 x 510 pixels.

 Happy sizing! Stay tuned – I’ll be giving you the ‘deets’ on Twitter next.  

Connect With Evoke Brand Strategies:















At Evoke Brand Strategies we develop digital, social and mobile strategies for salon professional, beauty, hospitality and entertainment brands. As branding and public relations veterans, yet early adopters of all things digital, we understand the importance of creating measurable, buzz-worthy campaigns that generate bottom-line results. #IdeasThatEvoke







Kelly Ehlers is a recognized leader and expert in social and mobile media for the salon and beauty industry. Her firm, Evoke Brand Strategies, specializes in providing innovative digital solutions for salons, stylists and brands looking to connect with their customers in today’s technology-driven society. By combining traditional PR and relationship building with today’s social platforms, Ehlers bring a fresh perspective to the industry.

Having literally grown up in the industry (her mother was a successful salon owner for 40 years), Ehlers’ unique perspective combines years of PR, marketing and social media knowledge with real-world salon experience. In February 2012, Ehlers launched her newest venture, StyleSync, teaching small businesses, salon owners, stylists and students how to easily utilize social media to grow their businesses and personal brands.

For more, go to, and follow her blog at


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