#BeautyMOB Personality Series - Your Salon's Social Persona

By Kelly Ehlers | 02/17/2013 9:00:00 AM

 

In today's tech savvy world there are SO many different social channels, and more are popping up every single day! It becomes overwhelming if you are trying to build your salon's presence simultaneously on all platforms. Here at Style Sync we are firm believers of doing things right!

When it comes to social media, we suggest picking the social platform that works best for YOUR salon, and then master that platform FIRST before expanding your efforts to other sites.  A well-executed, targeted strategy is much better than the shotgun approach!

It’s important to know where your audience (your clients) are, and to meet them on those platforms. The very nature of social media is the idea of a timely conversation based on the personality of your salon. To help you decide what platforms to focus on, the team at Style Sync has developed a 'social persona' equation to point you in the right direction.

Here is a list of the most popular social personas:

 

#SassySocialite Style Sync's Facebook Socialite  

The Socializer (Facebook) - #SassySocialite

#FotoHefe Style Sync's Instagram Exhibitionist  

The Exhibitionist (Instagram) - #FotoHefe

#SocialBarista Style Sync's Pinterest Mix Master  

The Mix Master (Pinterest) - #SocialBarista

#Emcee Style Sync's Twitter Perosna

The Emcee (Twitter) - #Emcee

#CovertOps Style Sync's Review Site Secret Agent  

The Secret Agent (Review Sites) - #CovertOps

Each of these personalities corresponds with a specific social media platform using salon style and business goals. Over the next 2 weeks I will be introducing each of the personalities of our #beautyMOB in detail to help you find the persona that match your salon's personality and achieves your business goals.

 

As always, feel free to contact me at: kehlers@evokebrands.com with any questions or comments.

Connect With Evoke Brand Strategies:

Connect With Style Sync

Web:          www.evokebrands.com

StyleSync:   www.stylesync.me

Facebook: www.facebook.com/evokebrandstrategies

Facebook:    www.facebook.com/stylesync

Blog:          www.blog.stylesync.me

Twitter:        www.twitter.com/StyleSync

Tumblr:      www.stylesync.tumblr.com

Pinterest:    www.pinterest.com/stylesync

Twitter:      www.twitter.com/kellyehlers

 

LinkedIn:   www.linkedin.com/in/kellyehlers

 

Pinterest:   www.pinterest.com/evokebrands

 

About www.StyleSync.me:

Style Sync is an on-line social media training, personal branding and business education platform designed specifically for salon owners and stylists to help them magnify their image and multiply their results.

Style Sync, a division of Evoke Brand Strategies, is an on-line, subscription based social media training, personal branding and business education platform designed to help individual stylists and salon owners turn social media prowess into more clients and more money for your salon.

About www.EvokeBrands.com:

At Evoke Brand Strategies we develop digital, social and mobile strategies for salon professional, beauty, hospitality and entertainment brands. As branding and public relations veterans, yet early adopters of all things digital, we understand the importance of creating measurable, buzz-worthy campaigns that generate bottom-line results.

 

 

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ABOUT THE AUTHOR: Kelly Ehlers

Kelly Ehlers is a recognized leader and expert in social and mobile media for the salon and beauty industry. Her firm, Evoke Brand Strategies, specializes in providing innovative digital solutions for salons, stylists and brands looking to connect with their customers in today’s technology-driven society. By combining traditional PR and relationship building with today’s social platforms, Ehlers bring a fresh perspective to the industry.

Having literally grown up in the industry (her mother was a successful salon owner for 40 years), Ehlers’ unique perspective combines years of PR, marketing and social media knowledge with real-world salon experience. In February 2012, Ehlers launched her newest venture, StyleSync, teaching small businesses, salon owners, stylists and students how to easily utilize social media to grow their businesses and personal brands.

For more, go to www.evokebrands.com, and follow her blog at www.stylesync.me.

 


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