The second way to identify an account is the avatar. An avatar is the image that will attach to every tweet you send. I suggest using your salon logo as your Twitter avatar just as you would your Facebook profile picture. Finally you have your account name (Evoke Brands). This should be the name of your salon.
Number 2: Twitter Bio
Twitter allows you 160 characters to describe the account. Here you should define your salon, listing the services you provide, including impressive accolades, adding your salon website and phone number. This will appear on your twitter profile for other users to discover who you are.
Number 3: Follow button
Following Twitter accounts is similar to "friending" or "liking" Facebook pages. You should "follow" your friends, stylists, industry leaders, and information sources. It is also good Twitter etiquette to follow accounts that follow you, this builds your following and your information sources.
Number 4: Following
I am following 1,920 Twitter accounts. This means that my "feed," or dashboard on m account will show every tweet sent by all 1,920 accounts. If you click on this number you can see which accounts you are following.
Number 5: Followers
I have 2,376 followers who have clicked the "follow button" (number 3) on my account and are automatically fed ever tweet that I send. These are the people who I can influence with my tweets. For a salon this will be your clients, stylists, business partners, sales reps and friends who want to receive information, specials and fun insights into your business.
Number 6: Mentions
Here I "mentioned" Premiere Shows in my tweet. When you would like to "mention" or "tag" someone in a tweet so that your followers may click on their name and they can see you tagged them, you must simply add their twitter handle to your tweet. For example to mention me in a tweet you would add @kellyehlers.
Number 7: Retweeting (RT)
Here I have "retweeted" @thehairnerds' original tweet that said "#HairNerd Awesomeness: A Look Inside the RAW Awards with Fabio Sementilli." I liked their article and I wanted to share it with my followers.
You can also retweet a good post by clicking the button at the bottom tweet that has two revolving arrows. This will post the tweet to your friends’ feeds directly from the source and will include a small caption that says retweeted by @kellyehlers.
Number 8: Hashtags (#)
Hashtags are links that create a new feed related to that topic. Here I have hashtagged #MrMoon. Hashtags are very useful when you want to create a twitter page with all of the tweets containing the same hashtag. For example, when I tweet about my blog posts on Modern Salon I might add the hashtag #StyleSync at the end of every tweet. Than if my followers clicked on the word "#StyleSync" it would pull up all of my tweets about my modern salon blogs! This can be useful for organizing information, creating campaigns, and participating in national or global conversations.