Patrick McIvor

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Being Right

By Patrick McIvor | Updated: 11/14/2012 2:25:00 PM
I was sharing ideas at a beauty school yesterday, one of the things I love to do, and this time the topic was “Hair Color 101 & Beyond,” covering everything from primaries to developer and how to use tone to determine level. So, the class was going great and we started to talk about consultations, how to assess skin tone and eye color, and then I shared something that seemed to be some what shocking...
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Five Things a Salon Can Do to Increase Social Networking

By Patrick McIvor | Updated: 10/11/2012 10:32:00 AM
I know planning a digital marketing campaign can be overwhelming because there are so many options: That’s why I offer social media consultations. But for those salons out there that want to get started on their own, I suggest starting with these five things to increase social networking.
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Who Are the Experts?

By Patrick McIvor | Updated: 09/12/2012 3:14:00 PM
These days, anyone and everyone can pose as an expert, and they do. Do we want a 13-year-old blogger telling women how to use products because we, the actual experts, haven’t gotten around to posting content?
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Be Open to New Ideas

By Patrick McIvor | Updated: 07/09/2012 12:48:00 PM
Back in the 80’s, Madonna and others made dramatic fashion statements that others copied, but today style makers like Nicki Minaj, Lady Gaga, Kelly Osborne and even Lauren Conrad with her dip dyed ends, change looks so often, they don’t want us to necessarily copy their look, they want to inspire us to think beyond the mainstream of fashion and beauty.
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Bombshell or Bomb?

By Patrick McIvor | Updated: 06/19/2012 12:23:00 PM
We’ve all seen it, blondes can either be bombshells like Marilyn Monroe, or they can just bomb like some of the young Hollywood crowd that shall remain nameless. To avoid mishaps, I always ask two questions, “Cool or Warm?” and “Dark or Light?”
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McIvor's Steps for Tie-Dye Hair

By Patrick McIvor | Updated: 05/11/2012 11:03:00 AM
Love it or hate it, tie-dye hair is the new rage. Lauren Conrad, Katy Perry and Nicki Minaj have the trend down pat. Tie-dyed hair is similar to dip dyed hair, but it’s multi-colored. Patrick McIvor shares with you his process on how to achieve the look!
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