By Patrick McIvor | Updated: 01/02/2013 8:50:00 AM
I love this time of the year, I tend to be one of those lets just keep everything until the end of the year, just in case we need it, people. And at the end of the year I love look back so I can plan for growth and success in the new year. I want to know what works, what doesn’t, what I want more of, and what i can do with less of, things I need to work on, things I need to stop and what can I do to be better and happy. Well this year for me it extra big because we closed our studio and are looking to move, so let me share what I learned.
By Patrick McIvor | Updated: 11/14/2012 2:25:00 PM
I was sharing ideas at a beauty school yesterday, one of the things I love to do, and this time the topic was “Hair Color 101 & Beyond,” covering everything from primaries to developer and how to use tone to determine level. So, the class was going great and we started to talk about consultations, how to assess skin tone and eye color, and then I shared something that seemed to be some what shocking...
By Patrick McIvor | Updated: 10/11/2012 10:32:00 AM
I know planning a digital marketing campaign can be overwhelming because there are so many options: That’s why I offer social media consultations. But for those salons out there that want to get started on their own, I suggest starting with these five things to increase social networking.
By Patrick McIvor | Updated: 09/12/2012 3:14:00 PM
These days, anyone and everyone can pose as an expert, and they do. Do we want a 13-year-old blogger telling women how to use products because we, the actual experts, haven’t gotten around to posting content?
By Patrick McIvor | Updated: 07/09/2012 12:48:00 PM
Back in the 80’s, Madonna and others made dramatic fashion statements that others copied, but today style makers like Nicki Minaj, Lady Gaga, Kelly Osborne and even Lauren Conrad with her dip dyed ends, change looks so often, they don’t want us to necessarily copy their look, they want to inspire us to think beyond the mainstream of fashion and beauty.
By Patrick McIvor | Updated: 06/19/2012 12:23:00 PM
We’ve all seen it, blondes can either be bombshells like Marilyn Monroe, or they can just bomb like some of the young Hollywood crowd that shall remain nameless. To avoid mishaps, I always ask two questions, “Cool or Warm?” and “Dark or Light?”