By Patrick McIvor | Updated: 01/16/2013 1:10:00 PM
The 2013 Golden Globes took a step back towards old Hollywood style, bringing a high sense of glamour to what is generally known as the most fun awards night of the season. This year, quirkiness was replaced with sensible style and simplicity that any salon guest could feel comfortable wearing stepping out of our chairs for their big nights.
By Lauren Salapatek and Maggie Mulhern | Updated: 01/03/2013 2:22:00 PM
Sandra Humphries, Vice President of Education, Salon, for Kao USA Inc., announced today that Patrick McIvor will work with the company as Artistic and TechniCulture Director.
By Patrick McIvor | Updated: 01/02/2013 8:50:00 AM
I love this time of the year, I tend to be one of those lets just keep everything until the end of the year, just in case we need it, people. And at the end of the year I love look back so I can plan for growth and success in the new year. I want to know what works, what doesn’t, what I want more of, and what i can do with less of, things I need to work on, things I need to stop and what can I do to be better and happy. Well this year for me it extra big because we closed our studio and are looking to move, so let me share what I learned.
By Patrick McIvor | Updated: 11/14/2012 2:25:00 PM
I was sharing ideas at a beauty school yesterday, one of the things I love to do, and this time the topic was “Hair Color 101 & Beyond,” covering everything from primaries to developer and how to use tone to determine level. So, the class was going great and we started to talk about consultations, how to assess skin tone and eye color, and then I shared something that seemed to be some what shocking...
By Patrick McIvor | Updated: 10/11/2012 10:32:00 AM
I know planning a digital marketing campaign can be overwhelming because there are so many options: That’s why I offer social media consultations. But for those salons out there that want to get started on their own, I suggest starting with these five things to increase social networking.
By Patrick McIvor | Updated: 09/12/2012 3:14:00 PM
These days, anyone and everyone can pose as an expert, and they do. Do we want a 13-year-old blogger telling women how to use products because we, the actual experts, haven’t gotten around to posting content?