By Patrick McIvor | Updated: 09/12/2012 3:14:00 PM
These days, anyone and everyone can pose as an expert, and they do. Do we want a 13-year-old blogger telling women how to use products because we, the actual experts, haven’t gotten around to posting content?
By Patrick McIvor | Updated: 07/09/2012 12:48:00 PM
Back in the 80’s, Madonna and others made dramatic fashion statements that others copied, but today style makers like Nicki Minaj, Lady Gaga, Kelly Osborne and even Lauren Conrad with her dip dyed ends, change looks so often, they don’t want us to necessarily copy their look, they want to inspire us to think beyond the mainstream of fashion and beauty.
By Patrick McIvor | Updated: 06/19/2012 12:23:00 PM
We’ve all seen it, blondes can either be bombshells like Marilyn Monroe, or they can just bomb like some of the young Hollywood crowd that shall remain nameless. To avoid mishaps, I always ask two questions, “Cool or Warm?” and “Dark or Light?”
By Patrick McIvor | Updated: 05/11/2012 11:03:00 AM
Love it or hate it, tie-dye hair is the new rage. Lauren Conrad, Katy Perry and Nicki Minaj have the trend down pat. Tie-dyed hair is similar to dip dyed hair, but it’s multi-colored. Patrick McIvor shares with you his process on how to achieve the look!
By Patrick McIvor | Updated: 03/06/2012 3:06:00 PM
In my last blog I shared hot tips on how to create great redheads, in this blog I want to share some of my personal signature techniques and ideas for brunettes. It's funny, at this point in my career there is a “Patrick” redhead, blonde and brunette, and in the same way there is a Picasso or a Versace dress or BMW headlights that can be recognized from behind you at night. Why? Because of branding and style that creates the signature to their look that makes it undeniably them. Here’s what I do.