A makeover should not be viewed by the client or stylist as personal, it's just someone not being seen at his or her full potential. When you think about it, a before isn’t “ugly,” the client just hasn’t been packaged or branded correctly, yes? Because when you get right down to it, the beauty is there, it just needs to be highlighted.
I remember when we opened our last salon and my mom was looking at one of the images of a model we shot for a promotion. She saw it on the table because it caught her eye and she picked it up, looked at it carefully and said to me, “You know if I got this I wouldn’t come to your salon.” I smiled and said, “Mom, I’m not looking for guests like you to come to our salon.” If you ever look at your book the night before and wish different guests were coming in...click the link below and sign up to learn how to use Makeovers That Makeover Your Business.
I’m sharing two “Makeovers That Makeover Your Business” classes/experiences this year that are open to all salon professionals, regardless of the products used in the salon. August 12-13th 2013 in Santa Monica and October 14-15th in Baltimore. Seating is limited, visit goldwellkmscalifornia.cvent.com/academy to attend.