Sam Villa, Founding Partner of the Sam Villa brand and Education Artistic Director for Redken 5th Avenue, has a tip for getting round brush curls to LAST. In one of his recent videos, he is asked, "What is the best way to get a client's hair to hold a curl when you are doign curls with a round brush on long hair?"

Watch the video to see his answer...

HOW-TO: Create Curls With a Round Brush

“Most curls don’t stay because the cuticle is sleek, exploding it with a texturizing iron creates lasting curl powder,” says Villa. “Allowing the curl to set properly after it’s unwound from the round brush is also crucial.”

STEP 1: Tap section randomly from root to ends with the Sam Villa Signature Series Texturizing iron.

STEP 2: Apply Redken spray starch 15 for control and heat protection.

STEP 3: Roll section around a Sam Villa Signature Series Medium Oval Brush and direct blow dryer heat (hot setting) on brush for 30 seconds to bake in the curl pattern.

STEP 4: Unravel brush by pointing the tip towards the head and unwinding over and under the section creating a twist. Let the twist cool and set before fingering and applying a finishing spray.

For more information on Sam Villa Education, visit www.samvilla.com.