Essie’s

new Fall Into Fashion 2010 nail polish collection was inspired by this season’s runways, which showcased a mixture of traditional glamour, chic urban warriors and eclectic color combinations. The new collection will have a dark feel dominated by a posh palette of velvet textures and reflective, metallic embellishments.

“This fall, designers are mixing it up, combining sheer fabric with leather along with lingerie as outer wear in deep, muted tones and bold color palettes which is very alluring,” explains Essie Weingarten, Founder/President of Essie. “I drew inspiration from the range of elegant, sanguine hues and camouflage tones.”

Essie’s new fall 2010 collection embodies the essence of these eclectic fashions with autumnal pops of color in six new shades.

 Essie's New Fall Into Fashion 2010 Collection Essie's New Fall Into Fashion 2010 Collection 
In Stitches (Cheeky Blush Pink)  Limited Addiction (Racy Garnet Red)
   Essie's New Fall Into Fashion 2010 Collection
Sew Psyched (Cashmere-Soft Sage Pewter) Merino Cool (Sensuous Autumn Mulberry)
 
 Essie's New Fall Into Fashion 2010 Collection
Velvet Voyeur (Intense Chocolate Amethyst)

Little Brown Dress (Beguiling Black Coffee)


This collection will be available beginning in September 2010 at www.essie.com, spas, salons and beauty destinations nationwide.