Compiled by Lauren Salapatek
and Michelle Breyer


When a curly client sits in your chair, they are looking to you as the expert. It’s your
job to educate them on how to care for their locks at home. MODERN asked its
Proview Panel how they help their textured clients care for their curls. Here are the
tips and tricks they had to offer:

Proview Panel: Curl Expertise


“I find that a diffuser and little mussing with the
fingers, hands or brush are the best ways to
enhance curls and eliminate frizz. Many product
manufacturers have wonderful shampoos,
conditioners and finishing products to work with
a diffuser. My favorite would be a cream-based
styling product with a light amount of hold within.”

—Pat Helmandollar

president of Savy Salon and Day Spa in Cornelius, North Carolina


“The focus has to be on proper home maintenance. Too
often a client wants what they do not have naturally, and
if texture is what they want, then practical techniques are
paramount. From the proper cut, to the styling products
and tools—make sure your guest is willing, ready and able
to maintain her textured style!”

—Ian Marc Smith

owner of Imagine Salon & Spa in Bedford, Nova Scotia


“My clients who are embracing their
texture are opting for reduced bulk.
I am removing weight within a hair
cut so the ends are not thin, but
chunky with a more fl at appearance
to the style.”

—Tammie Terczynski

Matrix Artistic Educator of Salon Envie in Wausau, Wisconsin


“I have hosted special evenings for clients with
textured hair in the education facility at the salon
showing them styling techniques that can enhance or
minimize their specific textural issues.”

—Steve Napier

Master Stylist/Education Manager of J. Bentley Studio and Spa in Columbus, Ohio


“When my guest has curly hair, I show
them a better way to bring out their
curls by doing Ouidad’s Rake and
Shake method. If my guest has fine
hair, I disconnect the hair in order to
achieve more volume for them.”

—Keri-lyn Cleaver

Director of Education/Senior Stylist of Salon Ya Ya, Nashville, Tennessee


DID YOU KNOW?

  • 88%
    of MODERN’s Proview Panel members say
    their businesses have grown due to clients
    wearing their natural texture.
  • 78% of the Proview Panel say they are retailing
    more texture products to their clients.
  • 89% of NaturallyCurly.com
    readers say they are looking
    for stylists who specialize in
    working with texture.
  • 97% of NaturallyCurly.com readers
    are looking for their stylists to
    recommend cuts and styling
    products to work with their
    natural texture.