Choose Beauty: Danielle Asher

I chose beauty because it is my passion. It only took a few years to realize that a desk job was not for me. I knew I needed to do something that would awaken my creativity and inspire me to follow my dreams. I knew that becoming an esthetician was the first step in achieving that.

Everyday I get to make a positive change in people's lives. Seeing the transformation in my clients, both physically and emotionally, is one of the many rewards of this profession. Through massage, facials, waxing and peels, I have the ability to customize personal treatments that will best meet their needs. Several years ago, while searching for other rewarding treatments, I discovered the opportunity that exists in the lash industry. I knew this was an exciting, unique beauty trend that would only increase in popularity. I made the decision to focus on eyelash extensions. With my enthusiasm, combined with such high demand, eyelash extensions have dominated my business.

Despite my motivation and commitment to this growing field, I would not be as successful as I am today if it weren't for the product and constant support of Novalash.  Novalash has been extremely accommodating through my growth by providing excellent marketing tools to advance my career and by having the most innovative lash products. I am honored to represent such a high quality product.

Taking the risk and becoming a lash extensionist has been the best decision I have made in my career. I am now a full-time lash artist and founder of StudioLash in Ventura, California. I am also the official west coast artist and educator for Novalash. 

I have been so fortunate to find my place in the beauty industry. I have achieved a career that has enabled me to do what I love. The freedom to create my own schedule has provided me the flexibility to maintain my career while starting a family.