you ask salon owner Juan Florentino to describe his 3,900-square foot
salon in Beverly Hills, he would say “modern, Hollywood, glam.” And
that description couldn’t be more accurate. The Juan Florentino salon,
in the heart of star-studded Beverly Hills, goes to great lengths for
full client comfort: even offering clients disconnected VIP rooms for
total privacy needs and a backdoor entrance for full seclusion.
Sprinkled throughout the space are paintings of faces from pop culture:
Elvis, Marilyn, Bob Dylan and Elizabeth Taylor.

It’s constructed with contemporary, steamlined features like the $60,000 track lighting, and $22,000 wood floors.

Here, Florentino points out the important elements of the design.

Juan Florentino Salon, Beverly Hills, CA
Juan Florentino
Juan Florentino Salon, Beverly Hills, CA

Juan Florentino Salon, Beverly Hills, CA
rooms are designed to serve our clients who have full-privacy needs.
This is one of the features of the salon design we are most proud of.
We have created a space that can accommodate any client, those who
prefer exclusive privacy and those who do not.”

Juan Florentino Salon, Beverly Hills, CA
chic product shelving that displays our retail offerings is located
right by the entrance of the salon. It commands attention, whether the
client is on her way in or on her way out. The retail shelves, stocked
with Kerastase and Davines products, are strategically viewable from
the waiting area.”

Juan Florentino Salon, Beverly Hills, CA
in the shampoo area, we practice a Japanese shampooing technique that
includes a complimentary relaxing head massage. The massage helps
clients fully relax and drift away to a Zen-like world, surrounded by
our soothing, calm colors and lighting design.”

Juan Florentino Salon, Beverly Hills, CA
at our Takara Belmont styling stations, our staff serves complimentary
beverages including Starbucks coffee, hot chocolate, cappuccinos and
tea. We offer a professional environment which is inviting, elegant and

Juan Florentino Salon, Beverly Hills, CA
is our color lounge, where we use Goldwell, Redken and L’Oréal. Here,
we have color corrective lighting that allows hair color to be read as
it would be in daylight. This room is comfortable and open, while being
out of the public social space. Featuring a top of the line rollerball
hair processor, this helps speed up the processing time. We also have a
self-service blow out area.”