“When we had our distributorship, I taught from behind the counter when stylists came in asking technical and product questions. I found this was really my comfort zone. I loved learning and then sharing with other professionals.”
Educator and Trainer
Now Guarneri travels worldwide as an educator and trainer for American Culture distributors and salons. Her teaching role has also been a learning experience, tackling the long process of meeting compliance regulations in the various countries where American Culture is sold. “Every country’s regulations are different and, when you take the time to do it right, expanding globally is quite complicated and costly,” she says.
Guarneri still works in the American Culture The Look Salon several days a week, fueling her love of hairdressing and keeping her on the front lines with stylists and clients. “Working on clients keeps me with the people I started with. I was a hairdresser before I was a wife, mother or business woman,” Guarneri says.